Pii and its programs directly support the United Nations Convention on the Rights of the Child, recognizing that children have the right to grow up in an environment free of discrimination.
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Guiding Principles
Pii operates under the following guiding principles:
| Vision |
To create a different dialogue, more understanding, and less strife among populations in conflict throughout the world. |
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| Mission |
When engaging in a country in conflict, Pii, through local partnerships, creates mass media initiatives to teach children to respect differences between themselves and others, and to act accordingly. |
| Values |
Pii believes in building and maintaining relationships to empower its Media Initiative For Children partners on the ground in various countries.
Pii will not take sides in a conflict and its messages will not assign fault or blame.
Pii seeks and receives significant advice from local advisors and chooses at least one major strategic partner to co-lead the implementation of any project locally. |
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Copyright 2005-2008 |