Pii in the News

10,000 Children in Northern Ireland Experience the Media Initiative for Children (MIFC) Results indicate a significant change in the behavior of young children who have participated in the program. (More to come.)

Pii Exploring MIFC Programs in Scotland Pii is currently working with the Scottish Pre-school Play Association (SPPA) and NIPPA, The Early Years Organisation, headquartered in Belfast, N.I., to explore an MIFC in Scotland that will address that country’s social issues including sectarianism. (More to come.)

Pii Developing Web Peace Channel for Worldwide Resource Pii is currently in the process of developing the Peace Channel, which aims to provide a platform for young children, parents, practitioners and educators worldwide to inspire and share ideas on topics related to respect, tolerance, and cooperation through the use of a multi-media forum. (More to come.)

Imagine a world at peace.        

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Children as young as three understand differences between themselves and others and begin to take on the attitudes and prejudices around them - which later can lead to conflict-oriented behavior.

The Peace Initiatives Institute (Pii) is unique in focusing on changing the attitudes and behavior of young children as a path toward peace. We're teaching three- to five-year-old and primary school aged children to respect their physical, racial, and sectarian differences.

What distinguishes Pii is the use of mass media to teach messages of respect, often with the use of in-class curriculum, in a research-based, measurable strategy, called Media Initiatives For Children (MIFC). MIFC help shape young children's values and, ultimately, their perspective and actions as adults.

Children are our future, no matter what country they are in. Join us in helping them to create new dialogues that will increase understanding and, ultimately, build peace.