Distinctions

The Media Initiatives For Children are unique in these ways:

…have proven through quantitative research to be effective in teaching young children awareness and skills for accepting others who are different from themselves because of physical, racial, or cultural/sectarian characteristics.

…reach many different audiences throughout the community with their messages of awareness.

…are turnkey programs that have been tested as pilots through sophisticated research.

…provide a greater return-on-investment than longer programs as preschool teachers and childcare providers reinforce the messages of the TV advertisements using a specially taught curriculum.

…are designed by the scheduling of TV advertisements and preschool curriculum to maximize the learning impact on young children and their older siblings.

…enable preschool staff, teachers, and parents to dialogue about differences in an unprecedented way.